The techniques they talk about definitely work, I can vouch for that. BUT. most of them suffer from one major problem. They require you to work hard - write a dozen articles, create squeeze pages, spend a fortune on PPC, make unlimited Web 2.0 submissions, optimize your websites for search engines, do all kinds of technical stuff, etc etc etc. Well, all this does work. But no one has the time and money to implement any of these techniques. The rigors of today's life does not permit newcomers to devote the kind of time and investment required by these techniques. The Result Is Always The Same. Failure! You feel great about owning an awesome product and learning something useful. But you never find the time to implement it. Somewhere between your day job and your family life, you realize that you can't afford to put in the long hours of hard work required by most of these techniques. And you give up. You become a part of the 95% that fail to make any money online...