It's the formula behind every winning direct mail campaign, every television info-mercial, and it's at the heart of every successful online marketing campaign. Attention- catch your prospect's attention with your headline. This applies to everything from your AdWords ads to your sales page. Interest - Keep your prospect's interest by showing how your product or service will solve their problem and benefit their lives. Desire - Make them feel how much better life will be once your product or service is at work for them. Action - When the first 3 steps are done correctly, your prospect will take action. Whether that's opting into your list or purchasing your product/service. Do AIDA right and the money dam breaks open, flooding your accounts with a river of cash. Screw it up, and your sales campaign trickles to a slow death. another rotting skeleton in the vast Internet wasteland. So, what does this have to do with testing your conversions? Ev...